In a revolutionary partnership, GM do Brasil and the University of Cambridge have launched a new product: the Chevrolet Celta. The Chevrolet Celta is an inexpensive car targeted at a segment that comprises more than 65% of the Brazilian market.

What makes this car different from other models is that it provides English language teacher training as you drive.

Say goodbye to four weeks of old farts droning on about eliciting. No more desperate rewriting of lesson plans in the early hours. Instead you can pick up the tricks of the trade while cruising along the Trans-Amazon Highway or sitting in traffic jams in São Paulo.

How it works

A dashboard computer programmed by Cambridge ESOL asks you questions. After a suitable pause, in which you try to respond, it says you are wrong and reveals the correct answer.

In the lesson planning module, you dictate your plan into the microphone as you drive. The computer thinks about it for a few nanoseconds, then tells you it is crap. A much better plan is then printed out.

Optionally, the computer makes comments about your driving from time to time.

Customer feedback

Brilliant! All the benefits of the Cambridge Celta with no need to massage the ego of some sad git with a diploma!
Maria V (Rio de Janeiro)

The computer asked me how well I thought I was driving. After a while, I realized how crap I was. Truly humbling.
Fernando B (Belo Horizonte)

Now I teach and drive much more humanistically. I even tried using Cuisenaire rods to explain to the traffic cop why I was speeding. Unfortunately, I am still in hospital having splinters of revolver butt removed from my scalp.
Luis R (Fortaleza)

Fact: there really is a Chevrolet Celta made by General Motors in Brazil.